Elegance, meticulous attention to detail, sensuality and unparalleled comfort 
 

...the reputation of Simone Perele is built on the very qualities that make French Style embraced by women all over the world.

Simone Perele is a company with an extraordinary heritage: “Women do not need to choose between elegance and comfort.” This idea of empowerment for women came to Madame Simone Perele 60 years ago from a modest workshop the designer had set up near the Paris Opera house. A young, independent-minded corset maker, Madame Perele began creating sophisticated lingerie products that perfectly fit a woman’s body. “Women’s bodies need to be liberated in order to reveal their natural beauty,” was the philosophy she followed throughout her career. Madame Perele's passion for rich details and daring nature further established her as the leading designer of sophisticated and innovative lingerie collections, which became the favorite of fashionable women in Paris and beyond.

Madame Perele’s mission to empower and liberate women has driven the company spirit ever since.

Exclusive Auckland stockist of France's leading designer lingerie. With superior fit, comfort & styling, you'll be delighted with how special you feel!